We’re a global team with a wide range of skills, passions and expertise in applying behavioral science to business sectors and organisational challenges. Along with in-depth sectoral knowledge, the BVA Nudge Consulting team brings years of experience in training, leadership coaching, insights, design, communications and change management, among other topics. Read below to meet our team and find an expert in your sector or region.
Following the study of two Masters’ Degrees (one in Management and the other in Cognitive Sciences), Amelie joined BVA Nudge Consulting in August 2021, where she is a consultant in both the private and public sectors.
Passionate about the application of behavioral sciences to those two sectors, she wishes to use her cognitive knowledge in service of citizens and customers to help them improve their daily lives.
Amelie spends her free time reading, listening or playing music as well as spending time with her friends. She likes shortening words and giving nicknames to everybody, and she would have loved enjoying running as well being a professional musician.
Being a lover of Brittany , she seizes any opportunity to visit Morbihan as often as she can. Speaking of her love of Brittany, Amelie likes wearing Breton striped shirts (and wears one almost every other day!). And finally, staying true to her Lorraine origins, she tends to pronounce the word “oui” (French for ‘yes’) as “ui“, which sounds similiar to words like wifi, sandwich, twitter etc.
An Associate Director at the BVA Nudge Consulting, Anne leads the development of our management solutions for clients.
Since she joined the BVA Nudge Consulting, she has been helping executive leaders and HR managers reach objectives including: enhancing diversity & inclusion actions; optimizing decision making; debiasing hiring and people development; increasing individual well-being and efficiency; boosting internal communication; encouraging safety at work; maximizing the impacts of training programs; or fostering staff engagement.
Her clients are decision makers in European and global organizations – including the United Nations, L’Oréal, BNP Paribas or Orange. Prior to joining the BVA Nudge Consulting, Anne has been a strategic consultant for 5 years, and a management advisor for 5 years.
Anne holds a Masters in Management (joint program HEC Paris business school & Ecole Polytechnique, 2007), and an MSc. in Economics (2008)
A self-proclaimed natural-born singer with a very generous spirit, Anne loves to share her gift and passion with whoever is around. Her specialty? Performing at all unrequested occasions: national anthems at the beginning of soccer games, background music at the movies, TV commercials, friends’ birthdays and family gatherings. Should you desire her awkward and unnecessary contribution at the next event of your choice, do let her know!
Ever since her studies in sociology and political communication, Beltrande has been interested in human behaviors and what influences them. Previously part of Havas-Euro RSCG and of the IFOP, she joined BVA in 2012 and started working for the Nudge Unit since its creation in 2013.
Specializing in Public Policies, Health and Sustainable development, she has managed many significant projects for public (community, ministry, public institutions) and private clients.
She regularly participates as a visiting professor in various Master’s programs to lecture about qualitative studies and behavioral economics applied to communication problems.
Beltrande is a movie, TV series fan and superheroes lover, who always dreamt of possessing superpowers. As her favorite superheroine, Sailor Moon, her motto is to always act “for love and justice” (yes, we think this is plagiarism). Following that goal, she helps elders to cross the road, climbs trees to catch kids’ lost balls, brings back lost cats… which she thinks of as “nudges for good” to help everyone to adopt the correct behaviors for making the planet a better place. All in all, she might very well have found that nudges are her own superpower!
Charles joined BVA Nudge Consulting in 2018, where he is a consultant for both private and public sector clients.
Passionate about public opinion and more generally about understanding what people think, he has experiences in the mass-media sector (Groupe France Télévisions) and in market and social research. Curious about everything, he is currently aiming to develop his knowledge about change management and nudging.
He graduated from Paris-Dauphine PSL Research University in Public Policies.
Charles has three passions : talking endlessly about any social issue, going to concerts and buying clothes. The first one tends to bore his family and friends and the third one may be a bit expensive to him. So on, he compensates by constantly benchmarking what he will, someday, buy and wear, while remaking the world in his head.
His love of music being his only satisfying hobby, he regularly participates in organizing concerts in Paris with some friends of his. Really enthusiastic about British New Wave and post-punk movements, he still hopes that listening to music will give him a proper British accent without an effort. Please don’t let him know that it’s a lost cause.
Dominique studied Business and Economics at Pontificia Universidad Católica de Chile, where she also completed a minor in Psychology. Always wondering how to apply these two interests in her working life, her discovery of behavioral economics caught her attention from the very beginning.
In 2020 she joined BVA Nudge Unit as project manager. She has worked on several projects applying nudge in areas such as communication, marketing and sustainability. She also participates in Fundación Chile Nudge, helping to spread the knowledge of behavioral science in Latin America.
What she likes most is to apply behavioral science to create solutions that help people to adopt environmentally sustainable behaviors.
When she is not working or reading about behavioral science, you can find Dominique cooking, playing sports or travelling. The first one is very much appreciated by her family, as it led her to create and experiment with all kinds of dishes during COVID lockdown. Always on the lookout for new ideas, Dominique likes to visit all kinds of restaurants wherever she goes.
She enjoys her sporting hobby with her friends, with whom she organizes tennis and football matches or trekking in the various mountains and natural parks that can be found in Chile. Finally, Dominique loves to get to know new places and cultures and hopes to continue exploring in the future.
Helen is fascinated by how surroundings influence behavior. She joined BVA Nudge Consulting in 2022 with an interdisciplinary background in human-centered, sustainable design. In her prior role at the leading architecture firm Gensler, she specialized in workplace strategy and interiors, using physical space to shape organizational culture.
Born and raised in Milan, Helen moved to the United States to attend Cornell University, where she studied Design & Environmental Analysis. She loves to combine behavioral science and design thinking to create interventions aimed at making people healthier, more productive, and more sustainable.
Curious about everything, Helen is often getting lost on obscure Wikipedia pages. She loves an impromptu dance party and will move to anything with a good beat. Her friends and family all have different renditions of her “signature dance move”. A wannabe outdoorsy person, she is always looking for hiking and skiing buddies. She is also constantly on the hunt for the best vegan and vegetarian restaurants in town.
Emma joined BVA Nudge Consulting as a Junior Consultant after completing a degree in Decision Science at Rutgers University. While there, she was a member of TEDxRutgers where she developed an appreciation for storytelling. When she’s not reading about behavioral science, her favorite genres of literature are memoirs and short essays.
Emma loves broadening her perspectives through meeting new people and hopes to explore more of the world in the future. Having grown up around the NYC area she likes spending time in Central Park, ice skating, and finding new things to do in the city.
Eric Singler is the Founder, President and CEO of the BVA Nudge Consulting. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.
After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of Behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally of Behavioral Economics – in the mid-2000s and became a pioneer in applying the lessons of Behavioral Economics and Nudge to meet the challenges of behavioural change in public policies, Fortune 500 companies, NGOs and international organizations.
Eric is also the founding president of the NudgeFrance association and the holder of the LinkedIn Behavioral Economics for Marketers group. He is the author of 3 books specialized in the application of Nudge: “Nudge Marketing”, “Green Nudge” and “Nudge Management”. Eric regularly gives conferences in business schools, universities (Dauphine, INSEAD, HEC, Toulouse…) and is also an inspiring speaker in international conferences in Europe, the United States, and Asia (TMRE, Ilex,…) He is a graduate of Sciences Po Paris in Economics and Finance, the University of Dauphine in Marketing, and the Sorbonne in political and social communication.
“Long live behavioural economics”, “The Nudge is wonderful” and “Our customers are the best” are not the only slogans I like. My favorite remains: “This is Paris!”… Especially when Zlatan Ibrahimovic tried to shout it out after the PSG won the French football championship at the Parc des Princes. When we win, which is often the case….including with our national team (a hello to my friends in Argentina, Croatia and Belgium…), I am not against one (or two) glass of Saint Emilion Château Angelus wine to start a good evening with friends and family (including with my daughter who is a football fan). Add to that some Sauternes Château La Tour Blanche to avoid losing good habits, and a detour to places like Tuscany, El Nido, New York, Bora Bora or Havana… As Winston Churchill says: “My tastes are simple, I am easily satisfied with the best.” I wish you all the best!
Etienne is Deputy CEO of the BVA Nudge Consulting which he co-founded in 2013. He helps public and private organizations to create sustainable behavioral change using behavioral science and Nudge. Etienne is also Co-Founder and VP of NudgeFrance, which aims at developing the use of behavioral science in French public policies.
Former Associate Professor, Etienne has a PhD from Ecole Normale Supérieure and Paris Sorbonne University (his doctoral dissertation was on the intention – behavior gap). Author of academic and professional publications, he used to teach at Paris University and in several Business Schools, including HEC Paris.
Etienne has developed, and is continuing to develop, many education programs. With a passion for education, he has merged his expertise in behavioral science and teaching in a forthcoming book titled “Nudge for Learning: applying behavioral science to better learn and teach”. Etienne is also a TEDx speaker, and regularly speaks at conferences.
Anxious to ensure a real coherence in his life project, Etienne applies (and tests) the principles of Nudge within his family home. He has successfully reduced the size of plates and cereal bowls to help his loved ones eat better. An outstanding cook, it is not uncommon to see him prepare “x-ray carrots” and draw a face on an egg with some ketchup. Of course fly stickers adorn the urinals of all the places he goes, from his home at the Palais Brongniart to the airports. He has managed to nudge himself to exercise and is testing nudges to encourage his children to clear the table after family meals. Apart from that, he has an ordinary life.
Gonzalo graduated from the Pontificia Universidad Catolica de Chile in Psychology in 2010. During the next six years, he worked as a Business Psychologist in the Chilean Banking industry, specialising in several senior talent management programs, including Mentoring, Talent Review boards, succession plans among others. He also led company-wide processes such as Performance Management, Organisational Climate surveys redesigns, and HR software development.
In 2016 he arrived in the UK to complete an MSc on I/O psychology at UCL, specialising in deliberate and indirect self-persuasion techniques. This topic led him to work with Richard Chataway on Communication Science Group as a behavioural consultant, and also to join The Association for Business Psychology as a volunteer member in charge of its Annual Conference. His main interests reside in the application of evidence-based solutions and behavioural science, including implementation through process automation and technology integration.
A tech enthusiast, Gonzalo regularly consumes every piece of news around new gadgets and ‘cool’ technologies; his latest passion being tetherless VR. He also overindulges on tracking and recording different pieces of personal data onto his second guilty pleasure: working in Excel. To counter these potentially isolating endeavours, Gonzalo has found a way to leverage these elements to nudge himself towards healthier habits such as running around London’s many parks.
Koen is a special adviser to the BVA Nudge Consulting, focusing on organizational transformation and change. For more than 25 years, he has been helping clients address organizational challenges and pursue opportunities for operating more effectively. Working with both companies in commerce and industry and organizations in the public sector around the world, Koen uses insights from behavioral economics and behavioral science to diagnose issues, formulate solutions and implement change.
He shares a passion for the ethical application of behavioral insights with the other members of the Nudge Unit. Koen also blogs extensively on how these insights help explain our day-to-day behavior at work and outside work, and how they can be used to make our lives better.
He holds a Masters degree in Engineering from Brussels Free University.
Koen is an amateur jazz musician – in both senses of the word: he plays and composes just for the love of the music, and his competence is nowhere near professional. Jazz also creeps into his work: he believes interesting harmony does not come from neatly regimented notes, but from managed dissonance, both in music and in organizations – where an ability to improvise is often very useful, if not essential, too. He plays the piano, the guitar and tenor, alto and soprano saxophones (badly).
Picture © Didier Goupy
After graduating with a Master’s degree in Public and Corporate Communication at Sciences Po Lille, Marie-Kerguelen joined BVA Nudge Consulting in January 2021. She works as a consultant for clients in the public and private sectors.
Looking for a better understanding of human behaviour, she discovered behavioural sciences and Nudge during her studies. Since then, she has applied her knowledge to communication issues.
Always in search of new insights, she is particularly interested in environmental issues and local government communication.
When she is not looking for new ideas for communication recommendations, Marie-Kerguelen is planning her next trip. Her goal? To visit a new country for every birthday candle she blows out every year… and the challenge has been met for now!
Her favourite country is definitely Canada, where she studied for a year in Ottawa. Since then, she dreams of going back there (yes, facing -43°C in winter to eat beaver tails is worth it!). If you talk to her about the land of maple leaf, she will be happy to share her memories and the must-see places in Ontario.
After earning her Bachelor’s degree in Psychology from Maastricht University in 2019, Marilena wanted to take a deeper dive into how human behaviour arises and is influenced. To understand consumer behaviour from a professional perspective, she worked in Germany for a PR agency and in the US for a market research company.
In 2020, her passion for evidence-based practice led her to complete an MSc in Behaviour Change at UCL. She is very interested in behaviours related to sustainability and health, nevertheless, her main objective is to translate the academic knowledge on behavioural science into real-world implementation. That is why the work of BVA Nudge Consulting resonated with her and she joined the UK team first as an intern and then as a full-time member from March 2022.
In her everyday life, Marilena can be found lifting weights in the gym and nudging her social circle to do so as well. Having worked as a gym instructor on the side for several years, she loves sharing her passion for fitness with anyone who wants to learn about it. Maybe sometimes also those who don’t… Her love for muscle building goes hand in hand with her love for baking – it’s all about the balance. Plus, we’ve got to fuel our bodies and our souls, so cake seems like a win-win.
Matthieu joined BVA in January 2018, having worked previously as a Strategic Planner at Ogilvy & Mather and as a Consulting Director at Taddeo.
As Associate Director of the BVA Nudge Consulting, he assists Executives and Communication Directors of major private and public groups. He creates effective communication and engagement mechanisms in brand strategy and internal & public communication. With Nudge, he has found a new and fertile playground for designing and deploying strategies based on true consumer and employee behavior.
Matthieu is left-handed… and it shows. He loves tennis, but tennis does not love him. He takes care of his plants, but they never live long. He assembles tables that with a snap of his fingers collapse in an instant. In short, Matthieu does not have a green hand or a lucky hand. But both of the sides of his brain are right. He will undoubtedly find original ideas for right-handed or left-handed people, everyone who wants to engage with him.
After receiving her MBA in risk management at Rennes’ Institute of Political Studies and an international experience (Chile, Morocco), Pauline joined the Added Value agency in 2008 as an intern and then junior consultant. Already passionate about enriching innovation, thanks to a deep curiosity about individual’s psychology, she joined BVA’s Qualitative Business Unit in 2011 and then transferred to join the Nudge adventure in 2014.
Today, as an Associate Director of the BVA Nudge Consulting, she’s most particularly focused on Services and the “Green” movement.
Pauline has tried desperately to cure her irrationality at the BVA Nudge Consulting for the last 4 years. Despite this, she still believes that calories ingested in a plane don’t count, since there’s no time in planes.
Not really scientific, she’s more of a literary person and distinguishes herself as the Nudge Unit “transcriptions machine”.
Her best transcriptions? “Butter is life” “The verb ‘to come’, it’s not the same as ‘to go’!” “Feelings are felt”.
Finally… with such a family name… she is often overheard to say: Breton forever !
Graduated from ICN Business School , Richard is a seasoned marketer with more than 20 years’ experience on the client side (Danone, United Biscuits, Mondelez). Over the last 10 years, he has supported BVA growth as Innovation and Marketing Director and as a member of the Board. Over his career as a consultant, he has served global clients such as Nestlé, Novartis and BNP. Richard was also one of the co-founders of BVA Nudge Consulting in 2013. Early 2019, he relocated to Asia (Shanghai, and now Singapore) to open the APAC office of BVA Nudge Consulting as its regional CEO.
As a field practitioner, Richard has developed hybrid consulting capabilities combining customer experience, UX, design thinking and applied Behavioral Science. He is the author of the marketing book, Brands and consumers, the divorce EMS (2004, in French), and many award-winning papers (ESOMAR). Richard is also a keynote speaker at global industry events and a lecturer at leading French business schools HEC, AgroParisTech, TBS and a regular columnist in professional magazines such as Marketing, HBR.fr, Asia Research. Former VP of NudgeFrance, he remains an active sponsor of the AIM – European Brands Association initiative of “ Brands Nudging for Good ”, and member of various consultative boards and associations (AFNOR: excellence in customer experience, EGN, French Founders…)
Since he received his first magic box, at the age of 8, Richard has become passionate about close-up magic. He even practiced as a semi-pro when he was studying in New-York at FIT, and used to sell his creations at Magic conventions. Now retired from the show-biz, he is still studying the psychological drivers of attention and “misdirection”from real-life situations. On top of being passionate about visual arts, Richard studied Systemic strategic problem solving (Palo-alto school) and it’s connection with ancient Asian philosophy (Buddhism and Confucianism) as a personal path to growth. This is probably one of the reasons that motivated his new way of life: in between Asian countries and Paris.
Richard is CEO of BVA Nudge Consulting UK, and one of the most experienced practitioners using behavioural science in communications in the UK – with over fifteen years’ experience.
Richard has worked in senior strategic roles for both local and central government in Australia and the UK, and at four of the ‘big five’ global communication networks. Whilst in Australia he created their first Behaviour Change Unit, and his strategy for the #XTL campaign (a social media campaign addressing domestic violence) won the Global Festival of Media Campaign of the Year in 2014, and he also led the development of the world’s most successful stop smoking mobile app (My QuitBuddy). He returned to the UK in 2015 to become the first dedicated Head of Ogilvy Change, a global behavioural practice.
Previously he developed the first government training program for behaviour change communications at the COI in 2010, and since then has conducted training for call centre personnel, marketing directors, press officers, media planners, creatives and everything in between.
Richard is a frequent conference speaker, and as founder of Communication Science Group worked as a behavioural consultant for a number of major brands and agencies. He is also a Cambridge law graduate, and lives with his wife on the Kent coast within sight of our friends and colleagues in Europe.
Richard is keenly aware of his own optimism bias – the human tendency to over-estimate future positive events. This is largely because of his lifelong support of the perennially under-achieving Ipswich Town and England football teams, as well as the St. Louis Cardinals baseball team.
He also exemplifies the intention-action gap (the difference between what we say we want to do and what we actually do) through his love of good food and wine, but his complete inability to exercise sufficiently to compensate.
99 : The administrative number of Stephane’s birth department, in the middle of the Algerian desert.
4 children : Jonathan, Florian, Remi and Théo : pure joy !
14 years : as a deputy chairman for Havas Paris, accompanying the leaders of both public and private sector biggest organizations, and as an adviser to Vincent Bolloré.
5 years as the founder of the firm Le Pouvoir des Idées, to help brands and leaders to step in and grow in the New World.
2 years to understand human behavior with BVA’s Nudge Consulting.
Suzanne’s passion lies in marrying the worlds of psychology, public health, and behavioral economics to craft impactful behavior change solutions to help people live healthier lives. She loves applying cutting-edge behavioral science to solve for the true drivers of behavior change across every stakeholder in the healthcare ecosystem. Prior to joining BVA Nudge Consulting, Suzanne co-developed an industry-leading social science offering at global marketing network, McCann Health.
At heart, she is a public health nerd and closet academic: she completed her Master of Public Health at Columbia University’s Mailman School of Public Health, and her undergraduate studies at the University of Sydney. She is fortunate to be able to share her love of teaching and learning through visiting lectures on behavioral economics and choice architecture at her alma mater.
Ameralian? Austramerican? Suzanne has a bit of an identity crisis after living in Sydney during her teenage and college years. No, she didn’t ride kangaroos to school. But yes, there are indeed deadly spiders everywhere! She loves returning to visit her family when she can make the (very long) trip.
Besides visiting Australia, Suzanne is always eager to find a flight deal to far flung countries. Her greatest adventure to date has been the few months she spent riding a motorbike around the mountains of Vietnam – which didn’t turn out as expected (ask her about it some time)….
Back home, when she’s not reading yet another book about psychology and behavioral science, Suzanne is probably running outside, at the gym, or enjoying dessert & a cocktail (or two) – balance is key!
After completing degrees in Journalism and Theatre, Ted ventured to China to work on the China Daily, China’s official English-language daily newspaper and later at a luxury lifestyle and design publication in both Beijing and Shanghai. What was meant to be 1 year in China turned into 13 years in Asia, when Ted next ventured to Singapore and entered the market research industry with Flamingo.
Soon after he broke off on his own with a small research and consulting practice that later joined forces with Asian Strategies, focusing on B2B, luxury and travel destination research and consulting. Ted then took a break from consumer insight and co-founded Korla, an interior textile company that satisfied his creative leanings and gave him a taste of start-up life. In 2013 Ted joined PRS IN VIVO and led the qualitative practice for Asia Pacific. He then joined the London team in 2017 driving business with clients looking to learn more about shopper behaviour and nudging. At last count, he has lead research initiatives in over 25 countries.
Ted helped to launch the UK Nudge Unit in 2019 and serves as Vice President from our London office.
Ever eager to stamp his passport, Ted is always dreaming of the next destination. Funnily enough the small towns of the American Midwest where he grew up, can seem as exotic as far flung Southeast Asian islands after 15 years away from home. Ted happily stumbles through a number of languages he speaks poorly to get him off the beaten path and under the skin of the place he’s exploring. He typically can be found rushing to the last flight out with some sort of local alcohol or something artistic to hang on his wall crammed into his suitcase. Ted’s roots in theatre and journalism fuel his curiosity of uncovering human motivation, the actions we take, and the barriers that stand in our way. Some particularly tough barriers for Ted to overcome include: peanut butter, historical documentaries and a well-crafted cocktail.
After 20 years spent with numerous corporations (Vinci, AD) developing infrastructure projects and implementations, Xavier became passionate for Behavioral Science, bringing his expertise to many companies as a consultant. In 2009, he created Recursos Limbios, the first Behavioral Consultancy agency in Latin America, revolutionary in the domains of infrastructure, sustainable development and finance. In the latter part of 2017, he joined BVA Group to establish the BVA Nudge Consulting LatAm beachhead, locally activating projects and client relationships that draw on the greater resources of the Nudge Unit’s global network. Fascinated by the nudge, Xavier lectures, teaches courses, conducts workshops and conferences in the major Chilean Universities. He’s a founding member and the president of the Chile Nudge Foundation.
Living in Santiago for almost 30 years, he is barely recognizable as to whether he’s French or Chilean, especially from outside appearances. He manages to keep his Burgundian training in wine consumption thanks to the products of Casablanca, Maule and Colchagua valleys. He thinks of himself as an adept chemist. He experiments by cooking using the produce from his own garden, and he dabbles by making his own soap and by dreaming of distilling his own gin. Always with the ingredients he can forage, of course.
After an MBA in Communication followed by a Masters in Behavioural Science, Jade joined the Nudge Unit in May 2020.
Her first professional experiences developed her passion for brand strategy. Today, she questions herself on the use of behavioural economics tools for a more relevant and a more useful communication for the consumer.
Like any good Dordogne resident, Jade is a food lover and a true specialist of cep risotto! She sees her arrival in Paris as an opportunity to discover a maximum of good places to develop her culinary skills.
When she’s not on the internet searching for the best spots to try out, you’ll surely find her at home, enjoying a British comedy!