Following the study of two Masters’ Degrees (one in Management and the other in Cognitive Sciences), Amelie joined BVA Nudge Consulting in August 2021, where she is a consultant in both the private and public sectors.

Passionate about the application of behavioral sciences to those two sectors, she wishes to use her cognitive knowledge in service of citizens and customers to help them improve their daily lives.

An Associate Director at the BVA Nudge Consulting, Anne leads the development of our management solutions for clients.

Since she joined the BVA Nudge Consulting, she has been helping executive leaders and HR managers reach objectives including: enhancing diversity & inclusion actions; optimizing decision making; debiasing hiring and people development; increasing individual well-being and efficiency; boosting internal communication; encouraging safety at work; maximizing the impacts of training programs; or fostering staff engagement.

Her clients are decision makers in European and global organizations – including the United Nations, L’Oréal, BNP Paribas or Orange. Prior to joining the BVA Nudge Consulting, Anne has been a strategic consultant for 5 years, and a management advisor for 5 years.

Anne holds a Masters in Management (joint program HEC Paris business school & Ecole Polytechnique, 2007), and an MSc. in Economics (2008)

Ever since her studies in sociology and political communication, Beltrande has been interested in human behaviors and what influences them. Previously part of Havas-Euro RSCG and of the IFOP, she joined BVA in 2012 and started working for the Nudge Unit since its creation in 2013.
Specializing in Public Policies, Health and Sustainable development, she has managed many significant projects for public (community, ministry, public institutions) and private clients.
She regularly participates as a visiting professor in various Master’s programs to lecture about qualitative studies and behavioral economics applied to communication problems.

Charles joined BVA Nudge Consulting in 2018, where he is a consultant for both private and public sector clients.

Passionate about public opinion and more generally about understanding what people think, he has experiences in the mass-media sector (Groupe France Télévisions) and in market and social research. Curious about everything, he is currently aiming to develop his knowledge about change management and nudging.
He graduated from Paris-Dauphine PSL Research University in Public Policies.

Dominique studied Business and Economics at Pontificia Universidad Católica de Chile, where she also completed a minor in Psychology. Always wondering how to apply these two interests in her working life, her discovery of behavioral economics caught her attention from the very beginning.

In 2020 she joined BVA Nudge Unit as project manager. She has worked on several projects applying nudge in areas such as communication, marketing and sustainability. She also participates in Fundación Chile Nudge, helping to spread the knowledge of behavioral science in Latin America.

What she likes most is to apply behavioral science to create solutions that help people to adopt environmentally sustainable behaviors.

Helen is fascinated by how surroundings influence behavior. She joined BVA Nudge Consulting in 2022 with an interdisciplinary background in human-centered, sustainable design. In her prior role at the leading architecture firm Gensler, she specialized in workplace strategy and interiors, using physical space to shape organizational culture.

Born and raised in Milan, Helen moved to the United States to attend Cornell University, where she studied Design & Environmental Analysis. She loves to combine behavioral science and design thinking to create interventions aimed at making people healthier, more productive, and more sustainable.

Emma joined BVA Nudge Consulting as a Junior Consultant after completing a degree in Decision Science at Rutgers University. While there, she was a member of TEDxRutgers where she developed an appreciation for storytelling. When she’s not reading about behavioral science, her favorite genres of literature are memoirs and short essays.

Eric Singler is the Founder, President and CEO of the BVA Nudge Consulting. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.

After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of Behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally of Behavioral Economics – in the mid-2000s and became a pioneer in applying the lessons of Behavioral Economics and Nudge to meet the challenges of behavioural change in public policies, Fortune 500 companies, NGOs and international organizations.

Eric is also the founding president of the NudgeFrance association and the holder of the LinkedIn Behavioral Economics for Marketers group. He is the author of 3 books specialized in the application of Nudge: “Nudge Marketing”, “Green Nudge” and “Nudge Management”. Eric regularly gives conferences in business schools, universities (Dauphine, INSEAD, HEC, Toulouse…) and is also an inspiring speaker in international conferences in Europe, the United States, and Asia (TMRE, Ilex,…) He is a graduate of Sciences Po Paris in Economics and Finance, the University of Dauphine in Marketing, and the Sorbonne in political and social communication.

Etienne is Deputy CEO of the BVA Nudge Consulting which he co-founded in 2013. He helps public and private organizations to create sustainable behavioral change using behavioral science and Nudge. Etienne is also Co-Founder and VP of NudgeFrance, which aims at developing the use of behavioral science in French public policies.

Former Associate Professor, Etienne has a PhD from Ecole Normale Supérieure and Paris Sorbonne University (his doctoral dissertation was on the intention – behavior gap). Author of academic and professional publications, he used to teach at Paris University and in several Business Schools, including HEC Paris.

Etienne has developed, and is continuing to develop, many education programs. With a passion for education, he has merged his expertise in behavioral science and teaching in a forthcoming book titled “Nudge for Learning: applying behavioral science to better learn and teach”. Etienne is also a TEDx speaker, and regularly speaks at conferences.

Gonzalo graduated from the Pontificia Universidad Catolica de Chile in Psychology in 2010. During the next six years, he worked as a Business Psychologist in the Chilean Banking industry, specialising in several senior talent management programs, including Mentoring, Talent Review boards, succession plans among others. He also led company-wide processes such as Performance Management, Organisational Climate surveys redesigns, and HR software development.

In 2016 he arrived in the UK to complete an MSc on I/O psychology at UCL, specialising in deliberate and indirect self-persuasion techniques. This topic led him to work with Richard Chataway on Communication Science Group as a behavioural consultant, and also to join The Association for Business Psychology as a volunteer member in charge of its Annual Conference. His main interests reside in the application of evidence-based solutions and behavioural science, including implementation through process automation and technology integration.

Koen is a special adviser to the BVA Nudge Consulting, focusing on organizational transformation and change. For more than 25 years, he has been helping clients address organizational challenges and pursue opportunities for operating more effectively. Working with both companies in commerce and industry and organizations in the public sector around the world, Koen uses insights from behavioral economics and behavioral science to diagnose issues, formulate solutions and implement change.

He shares a passion for the ethical application of behavioral insights with the other members of the Nudge Unit. Koen also blogs extensively on how these insights help explain our day-to-day behavior at work and outside work, and how they can be used to make our lives better.

He holds a Masters degree in Engineering from Brussels Free University.

After graduating with a Master’s degree in Public and Corporate Communication at Sciences Po Lille, Marie-Kerguelen joined BVA Nudge Consulting in January 2021. She works as a consultant for clients in the public and private sectors.

Looking for a better understanding of human behaviour, she discovered behavioural sciences and Nudge during her studies. Since then, she has applied her knowledge to communication issues.

Always in search of new insights, she is particularly interested in environmental issues and local government communication.

After earning her Bachelor’s degree in Psychology from Maastricht University in 2019, Marilena wanted to take a deeper dive into how human behaviour arises and is influenced. To understand consumer behaviour from a professional perspective, she worked in Germany for a PR agency and in the US for a market research company.

In 2020, her passion for evidence-based practice led her to complete an MSc in Behaviour Change at UCL. She is very interested in behaviours related to sustainability and health, nevertheless, her main objective is to translate the academic knowledge on behavioural science into real-world implementation. That is why the work of BVA Nudge Consulting resonated with her and she joined the UK team first as an intern and then as a full-time member from March 2022.

Matthieu joined BVA in January 2018, having worked previously as a Strategic Planner at Ogilvy & Mather and as a Consulting Director at Taddeo.

As Associate Director of the BVA Nudge Consulting, he assists Executives and Communication Directors of major private and public groups. He creates effective communication and engagement mechanisms in brand strategy and internal & public communication. With Nudge, he has found a new and fertile playground for designing and deploying strategies based on true consumer and employee behavior.

After receiving her MBA in risk management at Rennes’ Institute of Political Studies and an international experience (Chile, Morocco), Pauline joined the Added Value agency in 2008 as an intern and then junior consultant. Already passionate about enriching innovation, thanks to a deep curiosity about individual’s psychology, she joined BVA’s Qualitative Business Unit in 2011 and then transferred to join the Nudge adventure in 2014.
Today, as an Associate Director of the BVA Nudge Consulting, she’s most particularly focused on Services and the “Green” movement.

Graduated from ICN Business School , Richard is a seasoned marketer with more than 20 years’ experience on the client side (Danone, United Biscuits, Mondelez). Over the last 10 years, he has supported BVA growth as Innovation and Marketing Director and as a member of the Board. Over his career as a consultant, he has served global clients such as Nestlé, Novartis and BNP. Richard was also one of the co-founders of BVA Nudge Consulting in 2013. Early 2019, he relocated to Asia (Shanghai, and now Singapore) to open the APAC office of BVA Nudge Consulting as its regional CEO.

As a field practitioner, Richard has developed hybrid consulting capabilities combining customer experience, UX, design thinking and applied Behavioral Science. He is the author of the marketing book, Brands and consumers, the divorce EMS (2004, in French), and many award-winning papers (ESOMAR). Richard is also a keynote speaker at global industry events and a lecturer at leading French business schools HEC, AgroParisTech, TBS and a regular columnist in professional magazines such as Marketing, HBR.fr, Asia Research. Former VP of NudgeFrance, he remains an active sponsor of the AIM – European Brands Association initiative of “ Brands Nudging for Good ”, and member of various consultative boards and associations (AFNOR: excellence in customer experience, EGN, French Founders…)

Richard is CEO of BVA Nudge Consulting UK, and one of the most experienced practitioners using behavioural science in communications in the UK – with over fifteen years’ experience.

Richard has worked in senior strategic roles for both local and central government in Australia and the UK, and at four of the ‘big five’ global communication networks. Whilst in Australia he created their first Behaviour Change Unit, and his strategy for the #XTL campaign (a social media campaign addressing domestic violence) won the Global Festival of Media Campaign of the Year in 2014, and he also led the development of the world’s most successful stop smoking mobile app (My QuitBuddy). He returned to the UK in 2015 to become the first dedicated Head of Ogilvy Change, a global behavioural practice.

Previously he developed the first government training program for behaviour change communications at the COI in 2010, and since then has conducted training for call centre personnel, marketing directors, press officers, media planners, creatives and everything in between.

Richard is a frequent conference speaker, and as founder of Communication Science Group worked as a behavioural consultant for a number of major brands and agencies. He is also a Cambridge law graduate, and lives with his wife on the Kent coast within sight of our friends and colleagues in Europe.

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Suzanne’s passion lies in marrying the worlds of psychology, public health, and behavioral economics to craft impactful behavior change solutions to help people live healthier lives. She loves applying cutting-edge behavioral science to solve for the true drivers of behavior change across every stakeholder in the healthcare ecosystem. Prior to joining BVA Nudge Consulting, Suzanne co-developed an industry-leading social science offering at global marketing network, McCann Health. 

At heart, she is a public health nerd and closet academic: she completed her Master of Public Health at Columbia University’s Mailman School of Public Health, and her undergraduate studies at the University of Sydney. She is fortunate to be able to share her love of teaching and learning through visiting lectures on behavioral economics and choice architecture at her alma mater.

After completing degrees in Journalism and Theatre, Ted ventured to China to work on the China Daily, China’s official English-language daily  newspaper and later at a luxury lifestyle and design publication in both Beijing and Shanghai. What was meant to be 1 year in China turned into 13 years in Asia, when Ted next ventured to Singapore and entered the market research industry with Flamingo.

Soon after he broke off on his own with a small research and consulting practice that later joined forces with Asian Strategies, focusing on B2B, luxury and travel destination research and consulting. Ted then took a break from consumer insight and co-founded Korla, an interior textile company that satisfied his creative leanings and gave him a taste of start-up life. In 2013 Ted joined PRS IN VIVO and led the qualitative practice for Asia Pacific. He then joined the London team in 2017 driving business with clients looking to learn more about shopper behaviour and nudging. At last count, he has lead research initiatives in over 25 countries.

Ted helped to launch the UK Nudge Unit in 2019 and serves as Vice President from our London office.

After 20 years spent with numerous corporations (Vinci, AD) developing infrastructure projects and implementations, Xavier became passionate for Behavioral Science, bringing his expertise to many companies as a consultant. In 2009, he created Recursos Limbios, the first Behavioral Consultancy agency in Latin America, revolutionary in the domains of infrastructure, sustainable development and finance. In the latter part of 2017, he joined BVA Group to establish the BVA Nudge Consulting LatAm beachhead, locally activating projects and client relationships that draw on the greater resources of the Nudge Unit’s global network. Fascinated by the nudge, Xavier lectures, teaches courses, conducts workshops and conferences in the major Chilean Universities. He’s a founding member and the president of the Chile Nudge Foundation.

After an MBA in Communication followed by a Masters in Behavioural Science, Jade joined the Nudge Unit in May 2020.

Her first professional experiences developed her passion for brand strategy. Today, she questions herself on the use of behavioural economics tools for a more relevant and a more useful communication for the consumer.