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We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights.
Listen in to hear about:
– How a hand washing study helped Michael realize the power of behavioral science
– What Michael has learned from working with David Halperin and helping launch the BIT
– The three elements that define behavioral insights
– Two primary communications challenges tied to the COVID vaccine
You can also download the transcript of the podcast episode:[hubspot portal=”5261255″ id=”84f3ed78-f0c0-430e-88f7-61dcdabad313″ type=”form”]
Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.
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