In this episode of the B.E. Good! Podcast by BVA Nudge Consulting, we have our second conversation with our guest Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy. This podcast conversation centers on Cass Sunstein’s latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

In our conversation, we learned about:  

• The secret to Cass’ success as an extremely prolific author 

• The distinction between “Noise” and “Bias”

• Why Noise is such a serious (and often invisible) problem

• How organizations can measure the level of noise impacting their decisions

• How to practice “decision hygiene”

• The importance of delaying intuition – and the role (and limitations) of algorithms in informing decisions

• Three areas in which business leaders should start acting to reduce Noise

To learn more about Cass and his work, please visit: https://hls.harvard.edu/faculty/directory/10871/Sunstein – and you can learn more about Noise at: https://www.penguinrandomhouse.com/books/598266/noise-by-daniel-kahneman-olivier-sibony-and-cass-r-sunstein/#

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

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