/

12-07-2021

B.E. GOOD! Podcast | Cass Sunstein: Noise – A Flaw in Human Judgment

In this episode of the B.E. Good! Podcast by BVA Nudge Consulting, we have our second conversation with our guest Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy. This podcast conversation centers on Cass Sunstein’s latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

In our conversation, we learned about:  

  • The secret to Cass’ success as an extremely prolific author 
  • The distinction between “Noise” and “Bias”
  • Why Noise is such a serious (and often invisible) problem
  • How organizations can measure the level of noise impacting their decisions
  • How to practice “decision hygiene”
  • The importance of delaying intuition – and the role (and limitations) of algorithms in informing decisions
  • Three areas in which business leaders should start acting to reduce Noise

To learn more about Cass and his work, please visit: https://hls.harvard.edu/faculty/directory/10871/Sunstein – and you can learn more about Noise at: https://www.penguinrandomhouse.com/books/598266/noise-by-daniel-kahneman-olivier-sibony-and-cass-r-sunstein/#

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

Let us know what you think about the episode on Twitter @BVANudgeUnit

Don’t have social media?  Our inbox is always open: contact@bvanudgeconsulting.com

Recent Headlines from the BVA Nudge Unit

03-11-22

B.E. GOOD! Podcast |  Eric J. Johnson | Outsmarting the Human Brain by Design

In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s […]

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]

11-07-22

Marketing and Sustainability: Can the Cat Help the Hummingbird?

This article offers a sequel to the famous Hummingbirds tale, adding a controversial character, the cat, who may in the […]