B.E. GOOD! Podcast |  John A. List:  The Voltage Effect – Evaluating Interventions & Scaling for Real Change

In this episode, we speak with Professor John A. List from the University of Chicago about his latest book “The Voltage Effect – How to Make Good Ideas Great and Great Ideas Scale”, pushing us to evaluate ideas and identify which can scale to have true impact. 

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

In this conversation we discussed: 

  • That early experimentation at baseball card shows can lay the foundation for real behavioral learning 
  • How using an Early Childhood Education Center proved the perfect laboratory for testing ideas 
  • The power of uses the huge user bases of Lyft & Uber allow for testing at scale 
  • How a seatbelt law in the United States didn’t necessarily lead to less road fatalities 

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

Let us know what you think about the episode on Twitter @BVANudgeConsult

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be good podcast Richard Thaler

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