/

03-12-2020

B.E. GOOD! Podcast | Jonah Berger: How to Drive Change

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

We speak to Jonah Berger, professor at the Wharton School of the University of Pennsylvania, bestselling author of The Catalyst and Contagious, and world-renowned expert on change and how products, ideas and behaviors catch on.

Listen in to hear:

  • How to change minds and incite action
  • Why traditional approaches to change are so ineffective
  • What the key barriers are to change and how to mitigate them
  • The mistake that many business leaders and governments make in trying to drive change
  • What Jonah has learned from studying urban legends and the spread of disinformation

You can also download the transcript of the podcast episode:

[hubspot portal=”5261255″ id=”b56f812e-832f-4818-9d03-0e254c89b553″ type=”form”]

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

Let us know what you think about the episode on Twitter @BVANudgeUnit

Recent Headlines from the BVA Nudge Unit

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]

11-07-22

Marketing and Sustainability: Can the Cat Help the Hummingbird?

This article offers a sequel to the famous Hummingbirds tale, adding a controversial character, the cat, who may in the […]

31-05-22

B.E. GOOD! Podcast |  John A. List:  The Voltage Effect - Evaluating Interventions & Scaling for Real Change

In this episode, we speak with Professor John A. List from the University of Chicago about his latest book “The […]