/

If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?

Solution

5 cents. System 1 thinking often leads to mistakes in this type of problem.

Next question

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?

Solution

The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.

Next question

In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

Solution

47 days. To answer correctly, you need to ignore your system 1 and use your system 2.

Next question

Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?

Solution

They are the same, but a priming effect often make people prefer the first candidate.

Next question

03-05-2021

B.E. GOOD! Podcast | Piyush Tantia: Scaling the Social Impact of Behavioral Science

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

In this episode, we speak with Piyush Tantia, the Chief Innovation Officer and a Board Member at ideas42, an organization that he co-founded.

ideas42 is a non-profit organisation that uses insights from behavioral science to improve lives, build better systems and policies, and drive social change. It is one of the leading practitioner organisations in our field and has contributed greatly to the growth of behavioral science over the past decade. 

During our conversation with Piyush, we discussed: 

  • The birth of ideas42, including two key decisions that positioned it for long-term success
  • The challenge of scaling interventions globally – and importance of detail in adapting them to local cultures
  • The range of skills needed to be successful in applying Behavioral Science (and why a PhD is not needed!)
  • How COVID has forced ideas42 to adjust its mentality and approach to advising governments and organisations  
  • The “customization” opportunity presented by integrating AI and machine learning with Behavioral Science
  • Three conscious shifts that are critical to the future of Behavioral Science

Join us for this special episode, as part of our B.E. GOOD! podcast: Nudging better business and better lives.

You can also download the transcript of the podcast episode here.

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

To learn more about ideas42 and its work, please visit: https://www.ideas42.org/

Let us know what you think about the episode on Twitter @BVANudgeUnit

Don’t have social media?  Our inbox is always open: contact@bvanudgeconsulting.com

Recent Headlines from the BVA Nudge Unit

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]

31-05-22

B.E. GOOD! Podcast |  John A. List:  The Voltage Effect - Evaluating Interventions & Scaling for Real Change

In this episode, we speak with Professor John A. List from the University of Chicago about his latest book “The […]

04-05-22

B.E. GOOD! Podcast | Ayelet Fishbach: Get it Done

In this episode, we speak with Dr. Ayelet Fishbach. Ayelet is a professor of Behavioral Science and Marketing at the […]