Bias of the Week

We fully agree with our friend and behavioral scientist Koen Smets who wrote in a great article, « There is more to Behavioral Economics than Biases… », but we also think it is important to understand what are these biases to better understand behaviors and create powerful interventions to encourage positive changes.

Halo Effect

Discover the cognitive biases

(Sorted by alphabetical order. Click to read)

Affect Heuristic

Authority Bias

Automation Bias

Availability Bias

Bandwagon Effect

Barnum Effect

Base Rate Fallacy

Blind Spot Bias

Cashless Effect

Cheerleader Effect

Choice Overload

Choice-Supportive Bias

Commitment Bias

Confirmation Bias

Conservatism Bias​