Frightening warning labels were added to cigarette packets to discourage smoking
20% of smokers reported smoking less as a result of warning labels
Our decision are often affected by the emotions we feel in the moment when making decisions.
See the full study here :
Hammond, D., Fong, G. T., McDonald, P. W., Brown, K. S., & Cameron, R. (2004). Graphic Canadian cigarette warning labels and adverse outcomes: evidence from Canadian smokers. American journal of public health, 94(8), 1442-1445.https://doi.org/10.2105/AJPH.94.8.1442