BIAS OF THE WEEK

Anchoring

When their usual portion size were increased, participants increased their calorie intake by 26%.

  • The effects lasted for several dats, even when the portion sizes returned to normal

Context and priming information can significantly affect our behaviour

See the full study here :

Ello-Martin, J. A., Ledikwe, J. H., & Rolls, B. J. (2005). The influence of food portion size and energy density on energy intake: implications for weight management–. The American journal of clinical nutrition82(1), 236S-241S, https://doi.org/10.1093/ajcn/82.1.236S 

Want to know more about biases?

Status Quo Bias

Labor Illusion

Projection Bias