Participants in the experiment were asked if a tech item’s price was higher or lower than a specific given value (anchor), before estimating the price themselves.
A high anchor led to significantly higher estimates than a low anchor.
We rely heavily on the first information we receive.
See the full study here :
Zong Y. and Guo XJ. (2022) An Experimental Study on Anchoring Effect of Consumers’ Price Judgment Based on Consumers’ Experiencing Scenes. Front. Psychol.
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