Home » Bias of the week » Authority Bias
In one experiment, participants were stopped in the street by a civilian or a guard and asked to pick up a bag, give a dime to a stranger, or move away from the bus stop.
The result?
While 83% obeyed the guard, only 46% obeyed the civilian.
People are more likely to unconsciously follow the direction of those who are in a position of authority.
See the full study here :
Bickman, L. (1974). The social power of a uniform 1. Journal of applied social psychology, 4(1), 47-61, https://doi.org/10.1111/j.1559-1816.1974.tb02599.x
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