An experiment explored how polling data and past election results affect voter preferences by presenting participants with two fictitious candidates who had identical backgrounds but different past election outcomes.
Candidates with prior electoral success were viewed as more competent, influencing voter preferences.
People tend to support what seems popular or majority-backed, often leading them to mimic the behaviors or choices of others.
See the full study here :
Obermaier, M., Koch, T., & Baden, C. (2015). Everybody follows the crowd? Journal of Media Psychology Theories Methods and Applications, 29(2), 1–12.
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