Bandwagon Effect

Participants were shown an iPhone advert with the slogn ‘all your favorite stars have one; and you?’

Those who saw the slogan were willing to pay significanly more than those who just saw an image of an iPhone

We tend to adopt behaviours, styles, and attitudes just because other people are doing so

See the full study here :

Weber, E.U. (2010). What shapes perceptions of climate change? Wiley interdisciplanary Reviews : Climate change, 1(3), 332-342,

Want to know more about biases?

Social Norms

Mental Accounting

Cooling Off Period

Loss Aversion