Participants were shown an iPhone advert with the slogn ‘all your favorite stars have one; and you?’
Those who saw the slogan were willing to pay significanly more than those who just saw an image of an iPhone
We tend to adopt behaviours, styles, and attitudes just because other people are doing so
See the full study here :
Weber, E.U. (2010). What shapes perceptions of climate change? Wiley interdisciplanary Reviews : Climate change, 1(3), 332-342, https:doi.org/10.1002/wcc.41
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