BIAS OF THE WEEK

Cheerleader Effect

Participants were asked to rate the attractiveness of female and male faces presented in group or isolation. 

On average, they rated faces in a group as being more attractive than the same faces rated in isolation. 

We tend to think individuals are more attractive when they are in a group. 

See the full study here :

Walker, D., & Vul, E. (2013). The Cheerleader Effect: Hierarchical Encoding of Individuals In Groups. Journal of Vision13(9), 853-853. doi:https://doi.org/10.1167/13.9.853

Want to know more about biases?

Einstellung Effect

Automation Bias

Availability Bias

Commitment Bias