Choice-Supportive Bias

Participants were asked to choose between two potential options for a blind date, bot of which had good and bad qualities 

Asked to retrospectively recall attributes, they assigned more positive qualities to the date they chose

We tend to overemphasise the positive attributes or benefits of choices we’ve previously made

See the full study here :

Mather, M., Shafir, E., & Johnson, M. K. (2000). Misremembrance of options past: Source monitoring and choice. Psychological Science11(2), 132-138,

Want to know more about biases?

Hindsight Bias

Status Bias

Zero Risk Bias

Projection Bias