In a study, supporters and opponents of the death penalty read two fictional studies —one pro, one con
Each group found the study aligned with their views more credible and persuasive.
We tend to seek out, interpret, and favor information that reinforces our existing beliefs.
See the full study here :
Lord, C. G., Ross, L., & Lepper, M. R. (1979). Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. Journal of Personality and Social Psychology, 37(11), 2098–2109. https://doi.org/10.1037/0022-3514.37.11.2098
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