Creativity Bias

Researchers studied why people reject creative ideas despite endorsing creativity by measuring participants’ unconscious bias towards creativity. 

When uncertainty was introduced, paticipants showed a bias towards creativity and favored praticality 

When people feel motivated to reduc uncertainty, they may experience negative emotions associations with creativity which results in lower evaluations of a creative idea. 

See the full study here :

Weber, E.U. (2010). What shapes perceptions of climate change? Wiley interdisciplanary Reviews : Climate change, 1(3), 332-342,

Want to know more about biases?

Just-World Hypothesis

Normalcy Bias

Goal Gradient Effect

Automation Bias