Home » Bias of the week » False Consensus Effect
Study participants were presented with a series of scenarios and asked to describe how they would respond and how others might respond to each scenario.
The study revealed that participants often thought other people would make similar decisions as them.
Individuals overestimate how much their opinions, beliefs, preferences, and behaviors are shared by others.
See the full study here :
The “false consensus effect”: An egocentric bias in social perception and attribution processes. Journal of experimental social psychology, 13(3), 279-301.
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting by Ipsos – All rights reserved