BIAS OF THE WEEK

Framing

A hypothetical medical treatment given to 600 would save 200 and kill 400.

  • 22% of participants chose it when told it would kill 400 recipents
  • 72% of participants chose it when told it would save 200 lives

The same information presented in a different way can change behaviour

See the full study here :

Weber, E.U. (2010). What shapes perceptions of climate change? Wiley interdisciplanary Reviews : Climate change, 1(3), 332-342, https:doi.org/10.1002/wcc.41

Want to know more about biases?

Bandwagon Effect

Groupthink

Invisibility Cloak Illusion