Home » Bias of the week » Framing
A hypothetical medical treatment given to 600 would save 200 and kill 400.
The same information presented in a different way can change behaviour
See the full study here :
Weber, E.U. (2010). What shapes perceptions of climate change? Wiley interdisciplanary Reviews : Climate change, 1(3), 332-342, https:doi.org/10.1002/wcc.41
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