BIAS OF THE WEEK

Goal Gradient Effect

Participants were sinifcantly more likely to help a schoolgirl reach her tardet of 100 candy cars sold

When she was 2 bars awaya from her target than when she ws 32 bars away 

We tend to contribute more or work harder the closer we are to the goal

See the full study here :

Cryder, C. E., Loewenstein, G., & Seltman, H. (2013). Goal gradient in helping behavior. Journal of Experimental Social Psychology49(6), 1078-1083, https://doi.org/10.1016/j.jesp.2013.07.003

Want to know more about biases?

Decision Fatigue

Cryptomnesia

Zero Risk Bias

Humor Effect