In a study 2 groups of students were shown pictures of a girl or a boy suffering from starvation
We’re more likely to feel empathy and an urge to help a specific, identifiable individual, compared to a larger, vaguer group of people
See the full study here :
Västfjäll, D., Slovic, P., Mayorga, M., & Peters, E. (2014). Compassion fade: Affect and charity are greatest for a single child in need. PLoS ONE, 9(6). https://doi.org/10.1371/journal.pone.0100115
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