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BIAS OF THE WEEK

In-Group Bias

What percentage of football fans helped an injured jogger based on the shirt the jogger wore?

Joggers wore same football team top : 92%
Joggers who wore rival football team top : 30%
Joggers who wore plain sports top : 33%

We are more positive toward people who are part of our ‘in-group’

See the full study here :

Levine, M., Prosser, A., Evans, D., & Reicher, S. (2005). Identity and Emergency Intervention: How Social Group Membership and Inclusiveness of Group Boundaries Shape Helping Behavior. Personality and Social Psychology Bulletin, 31(4), 443–453. https://doi.org/10.1177/0146167204271651

BIAS OF THE WEEK

In-Group Bias

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BIAS OF THE WEEK

In-Group Bias

Want to know more about biases?

Choice-Supportive Bias

Moral Licensing

Commitment Bias

Mental Accounting

BVA Nudge Consultingis a member of

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