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BIAS OF THE WEEK

In-Group Bias

Wat percentage of football fans helped an injured jogger ?

Joggers wore same football team top : 92%
Joggers who wore rival football team top : 30%
Joggers who wore plain sports top : 25%

We are more positive toward people who are part of our ‘in-group’

See the full study here :

Levine, M., Prosser, A., Evans, D., & Reicher, S. (2005). Identity and Emergency Intervention: How Social Group Membership and Inclusiveness of Group Boundaries Shape Helping Behavior. Personality and Social Psychology Bulletin, 31(4), 443–453. https://doi.org/10.1177/0146167204271651

BIAS OF THE WEEK

In-Group Bias

Want to know more about biases?

Google Effect

Picture Superiority Effect

Priming

Framing

BVA Nudge Consulting
is a member of

BIAS OF THE WEEK

In-Group Bias

Want to know more about biases?

Google Effect

Picture Superiority Effect

Priming

Framing

BVA Nudge Consultingis a member of

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