To discourage shoppers from using disposable plastic bags at grocey stores, they introduced
We are often more motivated by loss than by gain
See the full study here :
Homonoff, Tatiana A. 2018. “Can Small Incentives Have Large Effects? The Impact of Taxes versus Bonuses on Disposable Bag Use.” American Economic Journal: Economic Policy, 10 (4): 177-210.DOI: 10.1257/pol.20150261
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