An unknown student wore a binbag to class every day; Only the professor knew who they were.
The other students’ attitude toward them went from hostile to friendly just through exposure.
We tend to have a preference for things just because we are familiar with them.
See the full study here :
Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of personality and social psychology, 9(2p2), 1.https://doi.org/10.1037/h0025848
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting by Ipsos – All rights reserved
