Researchers showed participants a tape of a car crash and asked them to predict the speed of the car using different words to describe the event.
Participants who were asked using the word “smashed” gave a higher speed prediction and were more lilely to incorrectly recall broken glass at the scene.
Our memory is malleable and can be influenced by exposure to new, misleading information.
See the full study here :
Loftus, E. F. (2005). Planting misinformation in the human mind: A 30-year investigation of the malleability of memory. Learning & memory, 12(4), 361-366, http://www.learnmem.org/cgi/doi/10.1101/lm.94705.
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting – All rights reserved
