BIAS OF THE WEEK

Misinformation Effect

Researchers showed participants a tape of a car crash and asked them to predict the speed of the car using different words to describe the event. 

Participants who were asked using the word “smashed” gave a higher speed prediction and were more lilely to incorrectly recall broken glass at the scene. 

Our memory is malleable and can be influenced by exposure to new, misleading information. 

See the full study here :

Loftus, E. F. (2005). Planting misinformation in the human mind: A 30-year investigation of the malleability of memory. Learning & memory12(4), 361-366, http://www.learnmem.org/cgi/doi/10.1101/lm.94705.

Want to know more about biases?

Third Person Effect

Cooling Off Period

Just-World Hypothesis

False Consensus Effect