In a study, participants were given unmarked red wine and a card with winery information.
Some were told the winery donates to charity, while others were not.
The wines that came with the charity information were better rated.
Organizations that implement CSR strategies often gain more respect from stakeholders, resulting in higher profits
See the full study here :
Chernev, A., & Blair, S. (2015). Doing well by doing good: the benevolent halo of corporate social responsibility. Journal of Consumer Research, 41(6), 1412–1425.
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting by Ipsos – All rights reserved
