BIAS OF THE WEEK

Nostalgia Effect

Participants are asked to write about a memory, half about a nostalgic and half about a neutral one. Then, they played the dictator game, where they have to choose how much money to give to a receiver.

Partipants who recalled a nostagic memory gave away more money tahn those who recalled a neutral one. 

Feelings of nostalgia increase our willingness to spend money. 

See the full study here :

Lasaleta, J. D., Sedikides, C., & Vohs, K. D. (2014). Nostalgia weakens the desire for money. Journal of Consumer Research41(3), 713-729.https://doi.org/10.1086/677227

Want to know more about biases?

Social Norms

Nostalgia effect

Commitment Bias

Identifiable Victim Bias