BIAS OF THE WEEK

Paradox of Choice

When people are presented with too many options, they may experience decision fatigue, struggle to make a choice, or fear making the wrong choice, leading to regret and second-guessing.

Sometimes, having fewer options makes us feel better and more satisfied with our decisions.

Having too many options can make deciding more difficult, often causing people to delay or avoid making a choice.

See the full study here :

Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology79(6), 995.

 

Want to know more about biases?

Spotlight Effect

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Availability Heuristic

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Framing Effect

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