Home » Bias of the week » Paradox of Choice
When people are presented with too many options, they may experience decision fatigue, struggle to make a choice, or fear making the wrong choice, leading to regret and second-guessing.
Sometimes, having fewer options makes us feel better and more satisfied with our decisions.
Having too many options can make deciding more difficult, often causing people to delay or avoid making a choice.
See the full study here :
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology, 79(6), 995.
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