BIAS OF THE WEEK

Pareidolia

Participants were signifcantly more likely to pay atention and to remember adds featured objects that could be seen as a face

We automatically see patterns and faces, even when there are none. 

See the full study here :

Guido, G., Pichierri, M., Pino, G., & Nataraajan, R. (2019). Effects of face images and face pareidolia on consumers’ responses to print advertising: an empirical investigation. Journal of Advertising Research59(2), 219-231, 10.2501/JAR-2018-030 

Want to know more about biases?

Mental Accounting

Misinformation Bias

Authority Bias

Third Person Effect