Participants were signifcantly more likely to pay atention and to remember adds featured objects that could be seen as a face
We automatically see patterns and faces, even when there are none.
See the full study here :
Guido, G., Pichierri, M., Pino, G., & Nataraajan, R. (2019). Effects of face images and face pareidolia on consumers’ responses to print advertising: an empirical investigation. Journal of Advertising Research, 59(2), 219-231, 10.2501/JAR-2018-030
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