Trick or treaters received …
Underwhelming ending can detract from positive peak experiences
See the full study here :
Do, A.M., Rupert, A.V. & Wolford, G. Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review 15, 96–98 (2008). https://doi.org/10.3758/PBR.15.1.96
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