When students were asked to rate the attractiveness of high and average-performing quiz-takers, their ratings changed drastically when quiz-taker made a small blunder -spilling coffee on themselves.
Participants rated high-performers much higher, and average-performers much lower in attractiveness.
We find it endearing when people we admire make mistakes, but judge mediocre performers more harshly.
See the full study here :
Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4(6), 227–228. https://doi.org/10.3758/BF03342263
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting by Ipsos – All rights reserved
