BIAS OF THE WEEK

Present Bias

Even when we intend to make healthy choices, the allure of instant gratification makes it difficult to take action.

This can result in delaying or giving up on our well-intentioned plans.

People tend to choose enjoyment today over future benefits even though long-term goals often demand effort in the present.

See the full study here :

Wang, Y., Sloan, F.A. Present bias and health. J Risk Uncertain 57, 177–198 (2018). https://doi.org/10.1007/s11166-018-9289-z

Want to know more about biases?

Google Effect

Dunning-Kruger Effect

Door in the Face Technique

Blind Spot Bias