Even when we intend to make healthy choices, the allure of instant gratification makes it difficult to take action.
This can result in delaying or giving up on our well-intentioned plans.
People tend to choose enjoyment today over future benefits even though long-term goals often demand effort in the present.
See the full study here :
Wang, Y., Sloan, F.A. Present bias and health. J Risk Uncertain 57, 177–198 (2018). https://doi.org/10.1007/s11166-018-9289-z
Join our mailing list to be the first to know about our upcoming events and workshops
Copyright © 2023 BVA Nudge Consulting by Ipsos – All rights reserved
