Priming Effect

Consumers are exposed to words representing high-end or low-cost brands, then faced with a set of products.

Consumers who experienced high-end related stimuli show greater preference for premium branded products than consumers exposed to low-cost branded stimuli.

Previous stimuli influence our later decisions.

See the full study here :

Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008). Nonconscious goals and consumer choice. Journal of Consumer Research, 35(2), 189–201.


Want to know more about biases?

Pratfall Effect

Halo Effect

Restraint Bias