Participants were given sentences containing the word ‘prestige’ or the word ‘frugal”. hey were later asked to choose between designer socks or cheep socks. Tose who had read the word prestige were more likely to buy designer socks and vice versa.
Exposure to one stimulus can influence our response to a subsequent stimulus, even when they are not related.
See the full study here :
Tanya L. Chartrand , Nonconscious Goals and Consumer Choice, Journal of Consumer Research, Volume 35, Issue 2, August 2008, Pages 189–201, https://doi.org/10.1086/588685
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