Consumers are exposed to words representing high-end or low-cost brands, then faced with a set of products.
Consumers who experienced high-end related stimuli show greater preference for premium branded products than consumers exposed to low-cost branded stimuli.
Previous stimuli influence our later decisions.
See the full study here :
Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008). Nonconscious goals and consumer choice. Journal of Consumer Research, 35(2), 189–201.
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