Reactive devaluation

Accepting an idea often goes beyond the content of the message. 

The credibility of a messenger is shaped by the audience’s personal bias, experience, and other cultural influences.

Reactive devaluation is the tendency to devalue or dismiss ideas that come from those we have negative opinions of.

See the full study here :

Ross, L., & Stillinger, C. (1991). Barriers to conflict resolution. Negot. J., 7, 389.

Want to know more about biases?

Confirmation Bias

Hindsight Bias

Cheerleader Effect

Negavity Bias