52 students watched 10 reverse psychology ads, then rated their interest and comfort level regarding the ads
The ads included phrases like “Don’t buy this jacket” and “Text while driving”.
49.7% of respondents showed interest in negative advertising messages, despite only 23.4% feeling comfortable with them.
Reverse psychology can effectively create awareness and interest, despite the discomfort it may initially evoke.
See the full study here :
Winslet Ting Yan Chan and Chi Hong Leung (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321-329.
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