BIAS OF THE WEEK

Rhyme-as-Reason Effect

Two groups were given the choice betwwen owning a mug or receiving money…

…were rated more trustworthy and believeable than their non-rhyming counterparts

We believe rhyming statements more readily than those with no rhyme

See the full study here :

McGlone, M. S., & Tofighbakhsh, J. (2000). Birds of a feather flock conjointly (?): Rhyme as reason in aphorisms. Psychological science11(5), 424-428. https://doi.org/10.1111/1467-9280.00282

Want to know more about biases?

Choice Overload

Mere-Exposure Effect

Authority Bias

Projection Bias