Doctors received monthly emails detailing the number of antibiotics they’ve prescribed compared to top performers with the lowest prescribing rates.
This nudge led to a 16.2% reduction in unnecessary antibiotic use.
Social norms can be a powerful influence on our decisions, especially when we’re compared to a group that is similar to us.
See the full study here :
Meeker, D., Linder, J. A., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., … & Doctor, J. N. (2016). Effect of behavioral interventions on inappropriate antibiotic prescribing among primary care practices: a randomized clinical trial. Jama, 315(6), 562-570.
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