Status Quo Bias

Like us, one way healthcare providers manage risk is by making choices that are familiar. When it comes to prescribing habits, healthcare providers will often defer to their “go-to ” treatment for any given disease. 

This can be a barrier to better treatment options for patients. 

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. 

See the full study here :

Samuelson, W., Zeckhauser, R. Status quo bias in decision making. J Risk Uncertainty 1, 7–59 (1988).

Want to know more about biases?

Mental Accounting

Availability Bias

Identifiable Victim Bias

In-Group Bias