Like us, one way healthcare providers manage risk is by making choices that are familiar. When it comes to prescribing habits, healthcare providers will often defer to their “go-to ” treatment for any given disease.
This can be a barrier to better treatment options for patients.
This is because change invites risk and prospect of facing new situations that we are unfamiliar with.
See the full study here :
Samuelson, W., Zeckhauser, R. Status quo bias in decision making. J Risk Uncertainty 1, 7–59 (1988). https://doi.org/10.1007/BF00055564
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