Pride Guide: Fostering LGBTQ+ Inclusion in the Workplace


This guide was developed by BVA Nudge Consulting UK Junior Consultant Ileana Boyes (She/Her) and Marketing Manager Michelle Novellie (She/Her) in collaboration with global Chief Growth Officer Ted Utoft (He/Him).

Being an ally is a behaviour. You can have an open mind, great intentions and voice your support, but true allyship is in what you do.  It’s in the actions you take to live up to your inclusive intentions.  

Wondering what you can do to create a more inclusive environment for all in your team or office?  

Have a look at our Pride Guide to better understand some our inherent biases we may not even be aware of that can trip us up in the workplace. And consider the behaviours you can adopt at any level to foster more inclusion at work.

© BVA Nudge Consulting (2021)

Worry less about getting it right and try adopting some behaviours that demonstrate you are an ally to all you colleagues, clients, consumers, partners and patients.

While we hope to inspire organisations to use behavioural science to make their recruitment processes more inclusive this Pride month, we believe diversity and inclusion should be a core focus for businesses year-round.

Aside from the obvious moral benefits, the business case for diverse teams is becoming increasingly robust for companies, with a McKinsey report demonstrating that companies with more diverse executive leadership in the top quartile are 25% more likely to perform above average financially, compared to those in the bottom quartile.

If you’re wondering how you can implement some of these ideas into your own systems – or indeed develop your D&I processes even further using behavioural science – we’d love to hear from you. Why not get in touch with us at




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