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The Behavioural Science Behind Gift-Giving
We’re often reminded that festive holidays are about more than just gifts – but we don’t always appreciate just how powerful gift-giving and receiving can be.
We’ve explored just a few of the biases involved in gifting, including how they can strengthen relationships and what kind of gifts we tend to value most.
Enjoy!
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If you’d like to discover how you can use gifting to improve your business practices, you can get in touch directly – we’d love to hear your thoughts!