Augmenting participation rate in feedback questionnaires

The challenge

Increase the effectiveness of diffusion emails inviting participants to fill feedback questionnaires.

Our response

The diffusion email was modified to make it more appealing and meaningful for recepients to take the survey. The modifications leveraged several elements that can boost participation including:

- A personalized message for each recipient to ensure they feel personally concerned and valued, highlighting that their feedback matters to the company.

- A salient blue button leading to the questionnaire with a clear call to action "Access the Questionnaire" which facilitates providing feedback and makes it "as easy as pressing a button".

The results

The response rate increased by 30%.

Discover other case studies

Improving the online income declaration rate

Improving the online income declaration rate [...]

Improve train cleanliness

Find operational solutions to encourage passengers to dispose of their trash in the coach's only rubbish bin. [...]

Increase cleanliness of airport restrooms and boost traveller satisfaction

Encouraging travellers to maintain restroom cleanliness at airports, while also enhancing their satisfaction with the services. [...]

We are proud to accompany successful public and private organizations