The diffusion email was modified to make it more appealing and meaningful for recepients to take the survey. The modifications leveraged several elements that can boost participation including:
- A personalized message for each recipient to ensure they feel personally concerned and valued, highlighting that their feedback matters to the company.
- A salient blue button leading to the questionnaire with a clear call to action "Access the Questionnaire" which facilitates providing feedback and makes it "as easy as pressing a button".
