Using behavioral science principles, BVA optimized several touchpoints, including an invitation letter, in order to make the invitation to the survey more engaging and convincing. The micro-optimizations include :
- ensuring the saliency of key information
- highlighting the benefits of answering online
- leveraging social norms
- making the messenger salient (the Ministry of Agriculture and Food)
- addressing each participant thorugh a personalized message
- breaking down participation into simple steps, and making them clearly visible.
