Boost response rates in a feedback survey

The challenge

Encourage recipients to fill a feedback questionnaire, received by email.

Our response

The invitation email was modified to make it more appealing and to highlight the benefits of participating to the survey. The behavioral interventions aimed at boosting participation and included :


  • A personalized message to ensure recipients feel personally involved and valued, highlighting that their feedback matters to the company.

  • A salient blue button leading to the questionnaire with a clear call to action "Access the Questionnaire" which facilitates the desired action and makes it "as easy as pressing a button".

The results

The response rate increased by 30%.

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