Public Sector

Encourage citizens to vote

The challenge

Enhance the effectiveness of governmental text messages to increase voter turnout

Our response

A unique experiment was carried out during the French 2014 municipal elections : messages infused with behavioural science were sent to encourage citizen engagement and increase voter turnout. The messages played on three behavioral levers, including social norms, loss aversion and the hawthorne effect. The messages were delivered via two different channels (SMS and mail) and via a "YesIVote" sender.

The results

Voter turnout increased by 7 percentage points in the nudged group reaching 71%.

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