Encourage men to become advocates of gender equality

The challenge

Encourage 1 billion men to become active allies in supporting gender equality.

Our response

Over 60 Nudges were co-created with the HeForShe team at the United Nations :

– Leveraging Emotion with photography of male members.

– Increasing Salience with an "I commit" call to action.

– Showcasing Easiness through the lack of financial or time commitment to register.

– Leveraging Social Norms with a live countdown of commitments.

The results

The website conversion rate drastically increased from 2 to 24%

Discover other case studies

Increase mystery shopping participations

Enhance the effectiveness of emails inviting respondents to become mystery shoppers. [...]

Encouraging citizens to vote

Enhance the effectiveness of governmental text messages to increase voter turnout during mayoral elections. [...]

Nudge recycling at drop-off points

Encourage inhabitants to bring their recyclable items to the drop-off and to dispose of them properly. [...]

We are proud to accompany successful public and private organizations