Encourage users to download the TousAntiCovid application

The challenge

Increase the number of citizens who download the TousAntiCovid application in order to combat the Covid19 epidemic in France.

Our response

A text message was created using insights from behavioural science to encourage citizens to download the "TousAntiCovid" application. This text message was sent out to the entire French population.

The results

The app was downloaded 2.5 times more per day than before the text message was sent out .

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