Encourage the use of the volontary drop off colomns to recycle various materials.
Our response
Nudged volontary drop off colomns to :
Create sailience to make the columns more visible
Make the system more attractive by creating a positive halo effect
Make the link between sorting waste and protecting the environment easier to understand and more direct.
The results
The implemented nudge led to a 20% increase positive perception of the sorting system. 17% of users who remeber seeing the packaging sort more than before the intervention.
Enhance attractiveness and engagement potential of an appplication aimed to change French people's behavior towards greater respect for the environment. [...]
