Encourage voluntary drop-off point recycling

The challenge

Encourage the use of the volontary drop off colomns to recycle various materials.

Our response

Nudged volontary drop off colomns to :

Create sailience to make the columns more visible

Make the system more attractive by creating a positive halo effect

Make the link between sorting waste and protecting the environment easier to understand and more direct.

The results

The implemented nudge led to a 20% increase positive perception of the sorting system. 17% of users who remeber seeing the packaging sort more than before the intervention.

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