Improve circulation and wayfinding in a large hospital

The challenge

Reduce the anxiety level of visitors to improve the use of the human and technical resources of the clinic.

Our response

The names of the buildings and services were simplified. Colors were associated to buildings to facilitate memorization and differentiation through salience.

A "spinal carpet" was also designed as a path on the ground floor connecting every key spot of the hospital to the most used pathways. The color of different pathways was consistent with that of their respective building.

User-assistance resources were made available along the "spinal carpet" pathways to make them easier to access and less stressful to navigate.

The results

As a result, the fear of getting lost and orientation difficulties completely disappeared. Ease to find one's way or feasibility to find one's way increased by 50%.

More visitors were concentrated along core pathways.

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