Find operational solutions to encourage passengers to dispose of their trash in the coach's only rubbish bin
Our response
25 nudges were designed, including :
- Signage on seats indicating the absence of individual waste bins.
- Litter bins dressed up as monsters to increase salience, making it easier and funnier to dispose of garbage. This flagship solution was named the Poubellator.
The results
Quality : complete disappearing of critical incidents: from 14% to 0%.
Client satisfaction: reversion of the downward trend.
