FMCG

Incentivise healthy consumption choices

The challenge

Encourage consumers to eat high-calorie foods in moderation.

Our response

We helped the brand deployed behavioural interventions:

visual markings help consumers to identify the recommended portion.

Verbatims on the packaging to encourage consumers to reduce the amount consumed in one sitting.

The results

This nudge led to better portion control per per occasion (-13%) and over 5 days (-28%).

Discover other case studies

Encourage safe behaviours on buses

Encourage adolescents to buckle seatbelts on school buses. [...]

22/08/23

00

min

Improve circulation and wayfinding in a large hospital

Reduce the anxiety level of visitors to improve the use of the human and technical resources of the clinic. [...]

30/08/23

00

min

Increase cleanliness of airport restrooms and boost traveller satisfaction

Encouraging travellers to maintain restroom cleanliness at airports, while also enhancing their satisfaction with the services. [...]

22/08/23

00

min

We are proud to accompany successful public and private organizations

BVA Nudge Consulting
is a member of

Join our mailing list to be the first to know about our upcoming events and workshops

Copyright © 2023 BVA Nudge Consulting – All rights reserved