Consumer Goods

Incentivise healthy consumption choices

The challenge

Encourage consumers to eat high-calorie foods in moderation.

Our response

We helped the brand to deploy behavioural interventions:

visual markings help consumers to identify the recommended portion.

Verbatims on the packaging to encourage consumers to reduce the amount consumed in one sitting.

The results

This nudge led to better portion control per occasion (-13%) and over 5 days (-28%).

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