Incentivise healthy consumption choices

The challenge

Encourage consumers to eat high-calorie foods in moderation.

Our response

We helped the brand deployed behavioural interventions:

  • visual markings help consumers to identify the recommended portion.

  • Verbatims on the packaging to encourage consumers to reduce the amount consumed in one sitting.

The results

This nudge led to better portion control per per occasion (-13%) and over 5 days (-28%).

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