Nudge recycling at drop-off points

The challenge

Encourage inhabitants to bring their recyclable items to the drop-off and to dispose of them properly.

Our response



We improved the appearance of the bins using 6 Nudges which objectives were:

  • To create salience on the bins and make them more visible

  • To make this setup more attractive using a positive halo effect

  • Making the link between recycling and preserving the Planet more direct and easier to understand.


The results

The implemented nudge led to a 20% increase positive perception of the sorting system. 17% of inhabitants who remember seeing the redesigned bins recycled more than before the intervention.

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